Clerys are delighted to announce the opening of Principles from Friday 3^rd March, which will be located on the first floor ladies department. Principles is recognised as a brand that provides stylish fashion solutions to make you look and feel great. The sophisticated fashion brand will compliment existing, well-known labels such as Wallis, Planet and Precis.

The brand is passionate about translating the looks of the season into gorgeous, wearable collections. The new store will be offering the very best of this year’s spring/summer collection. The Buccaneer range has a romantic feel with a natural touch. The classic cotton ruffled blouses on offer look great under little jackets with jeans and boots. Another new arrival is The Free Spirit collection, inspired by the American ‘Rock Chic’ vibe of the 60’s. Chunky crochet knits worn over vintage inspired prints are the key looks. Look out for the Emanuelle collection, which celebrates the return of the suit. Suits with bow detail are available and when matched with pretty blouses and pencil shirts, the look is great. Definitely a hot look for Spring. 

The store will also offer Clerys customers an extensive range of petite clothing with all styles available in sizes 6-16. All petite clothing has been tailored carefully for that perfect fit. Staff will be on hand to offer you styling advice. They can show you how to wear the season’s key trends, select an outfit for a special occasion, or show you how to dress to flatter your shape.

So for this seasons most sensational clothing, call into the new Principles store on the first floor of Clerys, Dublin.