Clerys, O’Connell Street has been busy over the past six months stocking up on exciting new fashion brands to fit its new look. The latest to join is a new Benetton concession which will open on the ground floor at the start of July. Over 40 brands are available in Clerys from classic designs to fresh contemporary collections in the first floor Inspire Department and the concessions.

Benetton’s diverse looks for summer include formalwear in classic shapes such as shirt dresses and outerwear with trench detailing; basic men’s style with a quirky feminine twist such as slouchy trousers mixed with raincoats and striped shirts lifted by subtle sparkle of sequins. Brightening the mood the colourful Everything Ethno line has an unpredictable touch of folk mixing Peruvian stripes, Caribbean flowers, Japanese sleeves and African patterns in an explosion of summer colour.

New collections this season in the Inspire Department include Just a Dress, Eva Kayan, Lipsy and Fever. Just a Dress is a French collection that utilises luxurious soft fabrics such a silk jersey and fine knitwear while Eva Kayan designs brightly coloured separates with a touch of the avant garde.

Lipsy as worn by Lily Allen, Alesha Dixon and Sarah Harding specialise in bright and bold cocktail dresses. Dip dye, florals and acid brights contrast with a collection of smart and sexy little black dresses this summer. British brand Fever design off beat but timeless clothes for work to evening. Dresses range from fifties styles with full shirts to empire waist maxi styles with floral hem details.

“Over the last six months we have been focusing on finding fashionable collections with an extra difference that will set us apart. The size of our redesigned fashion floors after last year’s refurbishment has given us the opportunity to stock an even wider range than before, all under one roof. Benetton with its unique European style of bold colours and sharp tailoring will bring another dimension to Clerys and more choice for our customers,” commented Liza Jones, Clerys’ General Manager, sales & development.