Clerys, Dublin has completed an extensive €20m refurbishment programme, marking the culmination of the store redevelopment with extensive new branding, heralding dynamic change for Dublin’s longest standing department store. Focusing on the needs of the modern customer, each floor has been totally revamped to offer customers a more stylish and modern shopping experience.

As a central part of the Dublin landscape, Clerys has been re-designed keeping in mind the heritage and architecture of the store. This focus is integral to the new branding campaign which will be carried throughout the entire store including the redesign of Clerys store bags, gift boxes, in-store graphics, signage, and at street level with the window displays and in a wider context through their new television advertising campaign which was launched today Thursday 18^th November across all national channels.

The new Clerys logo has been nominated for an Irish Creative Advertising and Design Award. “The new logo reflects the synergy between the heritage and architecture of the store, while simultaneously acknowledging the new features to the store. The fresh new colours were chosen to represent the dramatic changes to the store after an investment of €20 million in the refurbishment project.” says Ms. Liza Jones, Group General Manager – Sales & Marketing, Clerys

Another significant change to Clerys is the newly re-vamped SECOND FLOOR @ Clerys which has been beautifully re-designed to offer a stylish shopping experience for customers. The SECOND FLOOR @ Clerys boasts an extensive range of elegant and affordable home furnishings and giftware from a host of well-known brand names, making it a destination for anyone with interiors on their mind.

The final phase of the renovation included the remodelling of the Lower ground floor to include new flooring, lighting and shop-fit units as well as consolidating the product offering. It has also seen the arrival of several new men’s brands including Barbour, Tom Wolfe and Parkes.

Clerys are also delighted to announce the arrival of the designer electrical store, West and Gardiner, which will stock a wide range of home appliances and electrical items from Miele, De Dietrich, Smeg, and Philips. Set to open on Saturday 20^th November, in time for Christmas this offering will position Clerys as Ireland’s only full line department store.

"Clerys €20 million refurbishment programme and store re-branding coincides with the completion of the O'Connell Street Plaza and the opening of the Luas Red Line,” says Liza Jones, “thus returning O'Connell Street to a bustling city centre thoroughfare and reinstating Clerys as a vibrant and thriving retail destination.”