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Casuals, available on the first floor of Clerys ladies fashion
department has undergone a dramatic
change from product to brand name, becoming simply CC and
revolutionising its collections.
As
former design director of Giorgio Armani’s ‘Collezioni’ womenswear
label, Joanne Jong has brought glamour and style to every area of the
brand. Silhouettes have been updated, texture and embellishment added,
thus creating a modern, relevant wardrobe for today’s 24-hour woman.
The
collection for Autumn/Winter ’05 reflects the timeless elegance of a
well–dressed woman and decorative almost folk like richness of Russian
aristocracy.
New
prints in pink and blue florals appear, as always; exclusive to CC.
Sophistication and a sense of occasion are added with antique florals in
plaster pink, pewter and black. Heather tones of tweeds and rich
espresso browns mix with icy greys and jewel colours of emeralds and
teal, saffron and burnt orange. Black returns as fashion statement but
we see hidden surface detail, boucle effects, embellished and gros edged
knitwear with jewel buttons, delicate lace and mat lifted with shiny
contrasts.
Fabrics
and prints appear throughout on chiffon and knits. Rich devore textures
and layers are key to updating tailoring and adding glamour. Soft velvet
over-jackets mix with tweedy textures to create a luxurious and tactile
twist. Knitwear is striped, space dyed and printed, or soft chunky and
luxurious appearing in twin sets or stand-alone.
Eveningwear
is embellished with velvet, mixtures of metallic lace, beading, and
brocades which combined with fuller skirts and smoking trousers bring an
edge to occasion dressing.
The
new collection is clearly defined with shape and elegance: Skirts are
key items this season either floating or lean and pencil thin. Short,
modern shapes run through the jacket collection. Jackets are single
breasted, some with neru collars, and beautifully tailored, finished
with edge binding, sequin or lace details. All compliment the lean
trouser shapes, flattering and elongating the body. Elsewhere, trousers
are slouchy and wide legged, appearing in herringbone or rich micro
designed wools, with the new crop tweed pan showing the new length.
Exciting
accessories featuring scarves, beaded shawls, clutch handbags and shoes
complete the new collection. |